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Simplifying SEO

Simplifying SEO

I ‘ve been working in the SEO industry for almost 5 years . To some I am only a young pup, but I must say the results we get from our Search Engine Optimisation campaigns speak for themselves.

You stay tuned with the latest Search Engine Optimisation waves or upgrades from Google and tend to network with other SEO professionals when you work in this field of SEO. In addition you socialize with other SEO experts in web logs and the forums.

I want to state my concern with the number of complexity added to the issue of SEO. About 80% of info on Search Engine Optimisation out there is complicated and not too shallow, with an awful lot of opinions.

Like any technology or methodology, people are searching for usability. They need something which creates an effect, works or makes a difference. This same concept applies to SEO.

Using a technology needs sticking with the basics of that technology. This is the correct way to learn and implement anything.

I find it amazing how some SEO experts throw outside their opinions on their high-powered sites, only to perplex another thousand Search Engine Optimisation experts.

It’s so laughable to watch, and it goes like this:

SEO Pro Joe, needs to get “green carrots” on page 1 of Google for a client.

He is working on it for months, bookmarking, social networks, links etc.

After 2-3 months he takes a step back and looks at his visitor and keyword stats. He simply isn’t getting the results, not much change and his client is beginning to question.

Suddenly he recognizes that things may be boosted by a trendy video on YouTube up and get’s an on-line was produced by this.

The next week “green carrots” is on page 1! It is great, it worked and the customer is all joyful.

Oops. He just mentioned “green carrots” once and still got a page 1 hertfordshire SEO result. This strikes him as unfamiliar and it seems to violate everything he learned about page optimisation in SEO.

What occurs next is interesting. The SEO pro determines this is invaluable advice and expertise. He has just seen the subsequent new search rule in play, which should be shared with anyone doing Search Engine Optimisation:

This plays no part in SEO.”

He writes a fine 1000 word post about it and due to his expertise, is not incredibly uncertain of his findings. Now he has kudos for finding out this before anyone else.

This can be incredibly frustrating for even old school Search Engine Optimisation professionals or anyone who wants to learn the topic of SEO. And is because of this short-sightedness that the net is full of numerous pages about Search Engine Optimisation which would be better found in the junk.

Now do not get me wrong, I ‘m not talking about the many really useful articles, tutorials and digests out there which can considerably assist a SEO specialist to get his job done quicker. I’m talking about those individuals who create their own interpretations of what is an exceptionally accurate and legitimate technology – SEO.

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